-10% with newsletter - Free delivery in France
VISUELE
Our story
A name. A story. Two generations of today's natural beauty enthusiasts, combining well-being and ecology in the service of professional make-up that respects the skin and the environment. A unique brand combining know-how in make-up imbued with purity and revealing well-being with healthy products. For a natural, organic, vegan and made in Europe result.
Throughout her experiences, Fred Mécène has identified the essential gesture of successful makeup: knowing how to magnify the complexion. Her sense of aesthetics and precise brushstrokes are inherited from her passion for drawing, her very first vocation. A seasoned eye with myriads of color palettes, gestures delicately drawing the contours of faces, a certain art of sublimating light: so many qualities quickly spotted by professional photographers. Fifteen rich years ensued, serving on magazine covers, catwalks and TV shows as prestigious as they were prized as Head Makeup Artist. But a meeting will trigger a click, opening a new path for her, closer to her deep convictions focused on ecology and well-being: organic cosmetics.
She directs her choices towards natural and organic ingredients, while providing precious makeup advice to personalities who walk into her expert hands. From her strong intuitions and convictions, she dreams of only one thing: bringing the organic movement back to basics: more natural makeup, quality ingredients and a routine rooted in simplicity. For seven years, Fred became a consultant for a pioneering brand of organic cosmetics, with whom she developed several collections as well as flagship products, now essential in studios.
Complementary, her daughter Gabrielle embodies the era of time. A Yogi driven by nature and the preservation of the environment, she is a traveling soul who has never ceased to be interested in healthy beauty, for all women. Her initial career in business school adding perfectly to her mother's makeup expertise, Gabi dreamed of developing personally and professionally alongside Fred.
« There are too many of everything, too many brands emerging in this saturated market. But my mother has the strength to simplify this jargon which is made to ruin us. Fred Mécène is a brand that concretely meets the needs of women and men inmakeup, whatever their age: I know the needs of my generation, my mother knows the requirement for more mature skin. Together, it’s just obvious since it’s true! ».