A renowned professional makeup artist for 40 years, Fred Mécène is one of the makeup artists you can encounter at major events. She has applied her style and sensitive vision to beauty, notably at the Cannes International Film Festival, the annual Trophées du film Français ceremony, the Lumières ceremony, and by tirelessly accompanying international celebrities for years.
A fan of organic and vegan products in her daily life, Fred naturally felt the need to take care of the people she made up, who are often weakened by the impact of chemicals present in conventional beauty products. It became clear to her that she needed to make healthy and ethical beauty more accessible, free of undesirable ingredients. From her strong intuitions and convictions, she now dreams of only one thing: bringing the organic movement and returning to the essentials: more natural makeup, quality ingredients, and a routine rooted in simplicity.
His career in pictures
One name. One story. Two generations of women passionate about today's natural beauty, combining well-being and ecology to create effective makeup that respects both skin and environment.
A brand born from the expertise of its founder Fred, and also from the common passion for healthy beauty that has linked this mother-daughter duo since the beginning.
Our formulas contain 48-50% certified organic active ingredients and 99.5-100% natural ingredients. Clean beauty guaranteeing the absence of harmful chemicals, pesticides, synthetic preservatives, genetically modified ingredients (GMOs), etc.
A commitment to revealing the essence of beauty.
Rated 100/100 on YUKA, our complexion products are suitable for the most sensitive skin.